If you travel often, then you are familiar with the pleasant luxury of large, professionally run hotels—spacious lobbies, room service, and efficient anonymity. Do you sometimes long for a place where people greet you by name? A place where the same friendly host family welcomes you every morning, where a waiting dog runs up to you, and where you feel at home right away? Here you will find small hotels and family-run accommodations that feel like a second home.

What does it mean to “feel at home” while traveling?

It means staying in small hotels where the staff recognizes you and gets to know you by the end of your vacation! The number of rooms is often a good indicator of this. In our article on unique boutique hotels, you’ll find ten wonderful hotels with just 11 to 38 rooms. However, size alone doesn’t make a hotel feel like home.

Indicators of hotels with a family atmosphere include:

• Personal flair instead of anonymous service
• Hosts who are approachable and authentic. In most cases, the hosts are a family who are fully committed to their profession, and you will meet them every time you visit.
• Rooms were designed with attention to detail, not from a catalog. They reflect the hosts’ philosophy and personal taste.
• Few rooms
• Cozy atmosphere
• Regional cuisine is served, and your personal preferences are taken into account when it comes to meals.

Why are more and more travelers looking for exactly that?

In a world that constantly demands something from us—one that is digital, fast-paced, and geared toward efficiency and mass production—many people are developing a growing desire for authenticity. Rather than staying at faceless hotel chains, more and more travelers are seeking places where they feel truly welcome and can have meaningful encounters with people, cultures, and places.

Family-run hotels offer exactly that: personal interactions with the owners, insider tips on places to visit off the beaten path, and an atmosphere that feels more like visiting friends than staying in a hotel.

Slow Travel and the Counter-Movement to Mass Tourism

The concept of slow travel also plays a role, meaning traveling more consciously and at a slower pace. Stay longer, take in more, and immerse yourself more deeply. Last but not least, many choose these accommodations because they are often sustainably oriented. Rooted in the region, owner-operated, and committed to environmental awareness and social responsibility.

Four examples of familiar hotels with heart and that personal touch

#1 Relais del Maro, Liguria — Feel at home in the heart of a village

The Relais del Maro is actually the reason we came up with the idea for this article. When you arrive, you immediately sense that this place has soul. Elena Scalambrin founded and built the Albergo Diffuso in Borgomaro with her parents—not just as a place to stay, but as a project to revitalize their hometown.

The Albergo Diffuso concept places 14 lovingly restored rooms and suites across three historic family-owned buildings that once served as residences and commercial spaces. Skilled artisans furnished each room individually, using traditional techniques and paying great attention to detail. Here, you can live among the villagers.

You can go to the main house for meals and to use the pool. This place used to be a butcher’s shop. Elena is often available to assist you, and you will grow fond of the entire village community, including the mini market, the bakery, the hairdresser, and the small church with its dedicated pastor.

#2 Hotel Bella Vista Zermatt — Family-friendly, panoramic views, and comfort

Nestled above the car-free village of Zermatt, the Hotel Bella Vista boasts direct views of the Matterhorn and offers a harmonious blend of nature, warmth, and sustainability. This small, 21-room hotel is incredibly cozy! It is built entirely of wood and features hand-crafted furniture, an open fire in the lobby, and a Swiss stone pine room in the wellness area.

The Anthamatten family runs the hotel and will make you feel right at home. Fabienne Anthamatten, for example, can give you hiking and skiing tips. She knows secret routes where you won’t encounter anyone for hours. She can also explain how you can ski all the way to Italy, starting right outside the hotel—including tips for lunch stops along the way!.

Stefanie, her sister, will often greet you at the front desk, and when she’s not there, she’s probably leading a yoga retreat. As a trained yoga teacher, she brings an extra sense of calm and mindfulness to the hotel. Mother Anthamatten also has a significant influence on the hotel, particularly through her traditional recipes that the kitchen team adopted. (Tip: Be sure to try her Zermatter hay soup!) The family also has a real mountain guide and mountain rescuer in Simon Anthamatten. He is very active in the region and organizes the “Ultraks” trail running event, among other things.

• Tip: We recommend the newly renovated “Sky Lounge” rooms located in the attic, where you can see the mountain peaks from your bed through a skylight.

#3 Hotel Okelmann’s in Lower Saxony – Arrive, take a breather, and wish you could stay forever

The charming Eco-Hotel Okelmann’s in the small Lower Saxony village of Warpe is now run by the fourth generation of the Okelmann family. Sisters Kristin and Maren manage the hotel today with great dedication and a clear commitment to nature. Maren is a trained yoga teacher and singing bowl therapist who oversees the retreats and yoga classes offered there. Kristin, on the other hand, loves good food, a topic covered in our article on northern German cuisine.

Father Helmut is enthusiastic about the project, too. As a passionate cyclist, he enjoys offering personalized tour recommendations and has published his own routes on Komoot for guests.

With only sixteen individually designed rooms, Okelmann’s is a boutique hotel in the truest sense — manageable, personal, and intimate. Highlights include the small sauna in a converted shepherd’s wagon, the wooden whirlpool, and the delicious homemade cakes at Café Heimatliebe. Incidentally, the cake display doesn’t always feature what’s on the menu. Mama Okelmann likes to get creative, so new, unplanned creations often make their way into the café..

#4 Hotel Weihrerhof in South Tyrol — a family hotel with lake access and a passion for books

On the shores of Lake Wolfsgruben on the Ritten plateau in South Tyrol lies the Weihrerhof, a place that exudes tranquility and is steeped in history. Run by the Pichler family, the Weihrerhof has only 23 rooms and offers opportunities for personal encounters and genuine relaxation in nature.

In 1967, Friedl and Zilli Pichler fulfilled their dream of owning a guesthouse with eleven rooms and a breakfast island built by Friedl himself in the lake. Today, Klaus Pichler and his family are the second generation to run the guesthouse, doing so with great dedication. Reading is one of the family’s favorite pastimes. You will find a bestseller library here that is open to guests. Manuela Pichler will be delighted if you browse through it and ask her for advice on your holiday reading. Or, you can go straight for a “blind date with a book.” The family has even published their own children’s book with stories about the lake. Fittingly, the style here is very cozy, with lots of wood, natural decorations, and lovely details.

#5 Naturresort Gerbehof — a lovingly run organic hotel

You will also find a family-run hotel near the famous Lake Constance – the Naturresort Gerbehof. It is not located on the lakeshore, however, but about five kilometers away in the middle of its own organic farm. The small, 40-room hotel is run by the Wagner family. You can meet Ursula, Bruno, and their children, Priska, Christel, and Ralph, on the website. Each family member has their own area of responsibility, and they all work together to provide passionate and dedicated service.

A vacation that’s like staying with friends

The small Green PearlsⓇ hotels featured in this article offer the comfort of a real vacation combined with the cozy feeling of arriving at a friend’s house. They offer homemade food, genuine recommendations, and plenty of space to relax. Best of all, you won’t even have to clear the table or wash the dishes at the end of the day. Sounds pretty perfect, doesn’t it?

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